Techweek LAUNCH Finalist Releases New Digital Content Solution

In an effort to meet a growing need among business owners to drive revenue online through content marketing, Chicago-based Tempesta Media has launched Content Quotes, a digital content creation, managed service for businesses.

The turnkey solution allows businesses to create, publish and syndicate original content for their specific needs, without the need to staff up an entire publishing department internally.

Customers choose a subscription level and define their content needs, Content Quotes does the rest. The advanced technology platform intelligently determines customers’ writing style, automatically vets over 6,000 registered writers, creating a targeted pool of expert writers, who meet the customers’ industry, experience, and quality requirements.

Unlike crowd-sourcing marketplaces, who merely aid companies in finding a writer, Content Quotes provides full solution. The company’s platform manages the entire content creation and deployment process, saving clients untold hours of internal management time and money.

CLO Inside Scoop: Tempesta Media’s launch of the Content Quotes is an example of the managed content services provider. Technology has been a game-changer for content marketing recently. Trends like this platform – or emergence of Quill, an AI program that can create “robot stories” – are likely to continue to evolve (and disrupt) the industry.

(For more information, contact Tempesta Media, LLC, www.TempestaMedia.com).

- Lane Cooper
Chief Content Strategist, G2Market

Cosmetic Surgery Marketing Company Launches New Consumer Site About Botox

Think content marketing strategies can’t lift the bottom lines of cosmetic surgery marketers? Think again. Toronto-based cosmetic surgery marketing company, Think Basis, has rolled out a new consumer information site about Botox. The site, BotoxOttawa.ca, is specially designed for consumers interested in pursuing Botox, whether they reside or frequent the country’s capital.

Although there many medical professionals offer Botox in Ottawa – and most of them have websites promoting their services — there are no sites dedicated to providing unbiased information. Enter Think Basis, a full-service Internet marketing firm for industry leaders in the fields of beauty and plastic surgery.

The company is able to leverage not only its background in corporate branding and design but also its expertise in explaining details to potential cosmetic surgery patients. The company believes this subject matter expertise ensures a focused approach to search engine optimization and online brand reputation management.

This site aims to provide consumers reliable information about the Botox, enabling them to make an informed decision on treatment. According to statistics compiled by the American Society of Plastic Surgeons for 2012, there were over 6 million Botox treatments performed in North America alone.

“In all my years in the market, I’ve seen a lot of good and bad websites putting misleading and sometimes dangerous information online about Botox,” says Nick Dumitru, president of Think Basis. “It’s our mission to educate the public with high quality content and allow our nation’s capital to put their best foot forward for Canadians and all the foreign nationals we’re proud to have living and working there.”

G2Market Inside Scoop: Think Basis’ approach to content marketing is a good example of how quality, targeted content that delivers value in its own right can play a substantial role in boosting brand perception and business. Although this is a site tailored toward consumers, the information is targeted to explaining an issue that is compelling to its audience and where quality (and independent) advice is deemed essential. That puts it on similar footing with many B2B products or services that must attain (and maintain) a higher perceived value to be successful.

(For more information visit http://www.thinkbasis.com.)

- Allison Johnson
VP, Strategic Marketing, G2Market

Conferize Solves the Problem of Taking Physical Events Online

Want to go to a hot conference without actually going to a hot conference? Online event company Conferize may have an answer to the traditional challenge of taking conferences and professional events online in an effective way. Conferize, the leading online destination for physical events, now offers a simple yet powerful way to bring events to life online.

The company has rolled out its new Highlight Player, which enables event organizers to easily present an interactive version of their event to online audiences. The player automatically finds the most relevant multimedia content from sites like Twitter, YouTube, Instagram, Slideshare and more. It then displays everything related to the conference or event in one central place, without the need for online users to jump from site to site.

The Highlight Player is offered on a freemium basis to event organizers, speakers, venues and members of the press. It can easily be shared or integrated, similar to a YouTube video, into any website or blog as a strong addition to any digital strategy.

Studies show that conference and event organizers with an effective content marketing strategy are able to sell more registrations earlier with better targeting by building their online community across events. Conferize now offers full service content distribution and marketing out of the box at a very affordable price, also including support for live video streaming.

G2Market Inside Scoop: The Conferize highlight player launch has the potential to become yet another tool in the content marketer’s toolkit. As the company points out, event organizers currently only reach 10 percent of their potential audience on average and many struggle to sell out events as a result. Because the player also is well suited for shared and integrating a wide range of other types of content, it has the potential to be leveraged into a powerful engagement tool across content platforms.

(For more information visit http://www.conferize.com.)

- Jack Bradman
Sr. Client Partner, G2Market

Shareablee and WorldNow Partner on Social Analytics and Competitive Intelligence for Local Media

Content solutions company WorldNow has inked a three-year professional services with Shareablee to provide social analytics to all local television, radio and newspapers in the United States. This 24/7 cloud-based social enterprise platform and leading provider of social performance insights, will enable WorldNow to provide more effective and efficient real-time analytics to local media companies, based on data.

Shareablee’s unique approach to analyzing the DNA of successful brand-created content is a perfect solution for local media organizations looking to drive higher engagement across their social communities. Shareablee currently works extensively across the media, entertainment, publishing, luxury retail and automotive verticals.

“Social is an extremely important metric that most are only scratching the surface on,” said Gary Gannaway, CEO of WorldNow. “Together with Shareablee, we will be providing our clients not just with raw data, but true insights and recommendations helping to set them apart from their competitors.”

“We see a huge opportunity for local media organizations to power their social presence based on the real-time behaviors of people in their own markets,” said Shareablee CEO Tania Yuki. WorldNow brings “a wealth of in depth insights, the personal touch and customization to really serve and meet each clients unique needs. Together, we are excited to drive real results and better optics and strategy as audience attention continues to fragment across new and existing social platforms.”

G2Market Inside Scoop: “All politics is local,” Tip O’Neill, former Speaker of the House of Representatives, famously said. That timeless nugget of wisdom is just as true in the burgeoning content marketing market. Whether “local” translates into geography or relates more to niche markets and target audiences, successfully engaging your audience with targeted content is an easier task with deep analytics.

- Lane Cooper
Chief Content Strategist, G2Market

CNW Launches New Content Marketing Solution

CNW announced has launched its new Access, Reach, Connect Engagement Platform (ARC) in Canada to provide marketing and public relations professionals an all-in-one display, distribution, and promotion tool for their content marketing efforts.

Marketing and public relations campaigns are becoming increasingly complex with lots of moving parts — including multimedia, content marketing, social media initiatives. The ARC was designed to bring all of those elements together into a single platform to deliver audience engagement in a new and interactive way.

ARC is based on the award-winning platform developed by PR Newswire, and is a customizable microsite that is optimized for multimedia and viral sharing. One of the distinguishing features of ARC is that content can be dynamically updated at any time to evolve with campaigns and it includes strategic media placement to provide guaranteed views from the right audience.

CNW has a long history of helping their clients generate audiences for their news. It’s a natural progression to now help clients increase audience engagement with their content. “Our goal has always been to offer our clients the most visibility for their news in the Canadian market. In pairing increased visibility with deep audience engagement, the ARC represents the next generation of that goal,” said Carolyn McGill, President and CEO at CNW.

G2Market Inside Scoop: While much is made of content marketing tips and tactics in the United States, the issue also is alive and well for businesses in Canada and elsewhere. An interesting component of the ARC platform lies in its ability to harmonize content marketing efforts with more traditional PR functions. The broader focus on audience engagement strategies increasingly blurs the lines that once kept marketing, PR and “editorial” efforts in silos – and at the end of the day that’s probably a good thing. That said, the onus is on companies to manage their multiple (and multimedia) messaging strategies effectively.

(For more information on ARC visit http://www.multivu.com/players/English/CNW0005-CNW-ARC-new-content-marketing-and-engagement-solution/.)