26 Content Marketing Tools to Use in 2013

Nine out of ten business-to-business marketers are using content marketing and 45 percent of them plan to increase their spending on content marketing over the next twelve months, according to Content Marketing Institute’s B2B Content Marketing report as reported by Business2Community.com.

In the Business2Community.com story, Digital Education writer Kari Rippetoe discussed the report and twenty-six content marketing tools to use in 2013. Here are the top three:

1) Use sites like TrendSpottr, LinkedIn Answers, Google+ Communities, and Quora to keep track of what’s trending in your industry and what people are saying in your industry, i.e. what are their questions, concerns, interests, etc. The best way to post relevant content marketing for your audience is to know what issues most concern your audience.
2) Create an Editorial Calendar. This is the most important thing you can do to manage your content marketing agenda and the Content Marketing Institute walks you through how to create one and even includes a template that you can use.
3) Google offers several tools for managing content marketing. Google Drive can store editorial calendars and documents for easy sharing. Google’s Consumer Barometer provides information on how consumers search and research products. Google Analytics provides data on how people are finding your website, i.e. what keywords they’re searching, what topics they’re interested in, etc. And Google’s AdWords Keyword Tool helps you tailor your content planning and creation to optimize the best keywords for your niche market.

(For additional information contact: http://www.business2community.com/.)