About Us

timeline2Founded in 2011, G2Market is a thought leadership research and consulting firm that specializes in developing measurable and accountable consultative communications strategies for organizations in the high-technology sector.

G2Market’s content management and research teams work from both our Waterloo (Canada) and Washington D.C. offices to provide CMOs with solutions that fully leverage the tools, tactics and techniques of today’s digital age. Moreover, we make sure to close the loop with sales & analyst engagement activities to generate measurable results.

We create and communicate consultative content that is credible and authoritative. This is a critical step in elevating the thought leadership position of our clients among their target audiences.

From this position, organizations can establish a “trusted advisor” relationship with current customers, streamline the process of new customer acquisition and optimize up-selling and cross-selling opportunities.

Our team of marketing strategists, account managers, editors, and researchers produce:

  • Field Surveys Reports
  • Analyst Intelligence Reports
  • Market Intelligence Reports
  • Enhanced Microsites/ Landing Pages (Mobile Optimized)
  • Case Studies
  • Whitepapers
  • E-newsletters
  • Webcasts
  • Podcasts
  • Executive Communities/ Institutes
  • Video Interview
  • CIO Roundtables
  • Blogs and more

We help build deliverables that contribute to the body of knowledge and position you and your executives as thought leaders in the market on an ongoing basis.

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