Anatomy of a Successful Consultative Content Campaign

- Key considerations for preparing an editorial and distribution strategy that convert audiences into clients and customers

This eBook series explores the keys to designing and implementing a successful ongoing consultative content marketing initiative.  It discusses the concept of the “Time/Value Equation of Content” that is critical for assessing how well content will be received.

 

Beyond Content Marketing: The Consultative Engagement Imperative for High Tech

This is Part 1 of our “Anatomy of a Successful Consultative Content Campaign” series that explores the keys to designing and implementing a successful ongoing consultative content marketing initiative. This report explores how content marketing, as traditionally implemented, is no longer a solid stand-alone strategy for high-tech marketers who target the enterprise market.

Download Now

 


Understanding the Ladder of Credibility: On the Path to Effective Consultative Content Initiatives

This is Part 2 of our “Anatomy of a Successful Consultative Content Campaign” e-book series that explores the keys to designing and implementing a successful ongoing consultative content marketing initiative. In this report we explore the difference between subject matter experts and thought leaders as we examine how to deliver consultative messages that are credible and authoritative to earn a position as “trusted advisors” among technology buyers.

Download Now