Video Use on the Rise in Content Marketing Campaigns, Uberflip Says

uberflip.gifIf you’ve been wondering how significantly video may be changing the content marketing mix, Uberflip’s latest video infographic offers up a few clues. Most notably, the content tracking and measurement firm’s recent research suggests dramatic growth in the way marketers use video in their content marketing campaigns.

Uberflip, which used data sources such as Vine, Instagram, Cisco, comScore and eMarketer to measure the video use by marketers discovered these key facts:

• Every month, 75 million people watch online videos in the US
• 87% of marketers use video for content marketing campaigns
• Video ad spending in the US is projected to grow to $6.3 billion by 2015
• Vine was downloaded 13 million times during its first week in the Apple app store

“As adoption of new platforms grows, marketers need to make sure that their video strategy covers them,” explains Jose Sanchez, Marketing Manager at Uberflip. “Video marketing doesn’t just involve creating a 30-second TV spot anymore. Marketers need to diversify their strategy and incorporate new channels.”

G2Market Inside Scoop: The role of video in content marketing activities is growing in size and scope as apps like Vine and Instagram engage business-to-consumer (B2C) and business-to-business audiences alike. This is a trend likely to gain momentum in a world increasingly driven by content consumption on mobile devices. The winning edge for marketers is to include a video component to content strategies now in time to gain experience with the medium and its impact on target audiences.

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Volacci Releases Newsletter Best Practices eBook, Offers Free Newsletter Evaluations

Marketing software company Volacci has released a new publication, “Newsletter Best Practices 2013: Email Marketing eBook.” The eBook is a collaborative effort highlighting email marketing best practices for newsletter design, development and implementation.
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Gollan Outlines Six Purpose-Driven Ways for Entrepreneurs to Use Social Media

In his latest Tip Sheet, Business Coach Casey Gollan reveals a series of invaluable insights for entrepreneurs to use when it comes to communicating with their prospects and colleagues on social media.

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Tactics Small Businesses Can Follow to Overcome Content Challenges

With content creation demanding a huge commitment of time and resources, it’s inevitable that a small business marketer will hit a few roadblocks that can slow their content marketing progress. Joe Pulizzi, founder of the Content Marketing Institute, explores the common challenges to successful content marketing and offers some smart strategies for overcoming all of them.

In the latest article, “Content Creation Challenges? Try These Tips to Get You Started”, Pulizzi suggests paying attention to the stories that are happening within your organization and utilizing different methods in order to turn those stories into compelling content.

From interviewing C-level execs on Skype to capturing photos and video at industry events, Pulizzi believes that weaving raw content into a content marketing strategy will help shape it into something truly compelling.

Here are of Pulizzi’s top tips:

• Don’t block the content marketing process by trying to force your executives and staff members into doing something they aren’t comfortable with— there are plenty of other ways to generate effective content marketing.
• When you’re at industry events, be sure to capture photos and video. Then, you can splice and dice the footage with other pieces of content you have created (or curated).
• Getting an outside perspective on this process can really help the marketing department get pointed in the right direction.

G2Market Inside Scoop: Getting started on a content marketing strategy can seem daunting at first, but don’t be intimidated. As Pulizzi points out, you already have assets you can leverage – and can acquire more by leveraging video and photos from conferences and trade shows is an easy way to diversify content.

- Susan Aluise
Sr. Editor, G2Market

CMA Unveils Stellar Line-up for 2013 Summit

Save the date: the Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, November 27, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama’s 2012 re-election campaign.

The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world’s leading content marketing conference. Whether listening to some of the world’s top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.

The CMA has already confirmed the following speakers:
• Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola
• Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director, BlueState Digital
• Guy Dunn, Head of Content Marketing Division, The Economist
• Nick Cohen, Head of MediaCom Beyond Advertising, MediaCom
• Oliver Snoody, Head of Planning, Twitter
• Nikhil Shah, Co-founder, Mixcloud
• Ronojoy Dam, Creative Director, Vice

G2Market Inside Scoop: If you’re planning to be in, or near, London this fall, CMA’s Summit is worth catching. Case studies, panel discussions and presentations on the day will also cover:
Current thinking around content marketing strategy and planning, understanding customer trends and technology changes and the latest research into the industry, effective multi-platform content marketing campaigns, and how the field will develop over the next decade.

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