Celebrus and Teradata Partnership Expanded To Include Real-Time Streaming Digital Big Data Feed to RTIM

TeradataCelebrus Technologies, a provider of tag-free multi-channel digital big data software, and Teradata, a provider of enterprise analytic technologies and services, recently expanded their partnership to include Celebrus’ new streaming digital big data feed for individual-level digital channel data to the Teradata Real-Time Interaction Manager (RTIM). The new service provides the RTIM with customer analytics data which marketers use to make real-time online marketing and advertising decisions and drive 1-2-1 website personalization. [Read more...]

Businesses Use New Tactics to Communicate with Prospective Customers and Clients

Email marketing is still the highest-converting sales channel online — and there are no signs saying that’s going to change. But email opt-in practices are shifting and businesses need to stay ahead of the curve, according to Copyblogger Media.

Savvy business owners are using “free paywalls” – in which prospects get access to a protected library of content using a chosen username and password – to boost opt-in rates and increase sales. This is the same concept that newspapers and magazines are using for paid subscriptions to their online content, but the idea here is lead generation and nurturing before the sale.
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New Study Answers Question: How Do You Build a Passion Brand?

Despite the proliferation of social media – and the race to use it to boost brands – the lion’s share of those efforts appears to be falling short, according to a new study by Social@Ogilvy.

The good news: people have millions of conversations about brands around the world on a daily basis, and much of the chatter is advocacy mentions that help brands significantly amplify their marketing.

The bad news: Despite this huge potential value, “brands are failing at driving satisfied customers to share in social media,” said Irfan Kamal, global head of Data+Analytics and Products at Social@Ogilvy. “Our study suggests that the vast majority of satisfied customers are not publicly advocating for brands on social platforms. Brands have not provided the technology, incentives or content that both inspire and enable customers to speak out positively. To help close the gap, brands must help facilitate advocacy volume, reward passion and amplify reach.”
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Conferize Solves the Problem of Taking Physical Events Online

Want to go to a hot conference without actually going to a hot conference? Online event company Conferize may have an answer to the traditional challenge of taking conferences and professional events online in an effective way. Conferize, the leading online destination for physical events, now offers a simple yet powerful way to bring events to life online.

The company has rolled out its new Highlight Player, which enables event organizers to easily present an interactive version of their event to online audiences. The player automatically finds the most relevant multimedia content from sites like Twitter, YouTube, Instagram, Slideshare and more. It then displays everything related to the conference or event in one central place, without the need for online users to jump from site to site.

The Highlight Player is offered on a freemium basis to event organizers, speakers, venues and members of the press. It can easily be shared or integrated, similar to a YouTube video, into any website or blog as a strong addition to any digital strategy.

Studies show that conference and event organizers with an effective content marketing strategy are able to sell more registrations earlier with better targeting by building their online community across events. Conferize now offers full service content distribution and marketing out of the box at a very affordable price, also including support for live video streaming.

G2Market Inside Scoop: The Conferize highlight player launch has the potential to become yet another tool in the content marketer’s toolkit. As the company points out, event organizers currently only reach 10 percent of their potential audience on average and many struggle to sell out events as a result. Because the player also is well suited for shared and integrating a wide range of other types of content, it has the potential to be leveraged into a powerful engagement tool across content platforms.

(For more information visit http://www.conferize.com.)

- Jack Bradman
Sr. Client Partner, G2Market

Event Marketer Magazine, Marketing and Design Agencies Launch Mobile Content App for the Experiential Industry

Event Marketer magazine, George P. Johnson marketing agency and its sister design and technology agency JUXT recently launched EM Mobile, a content application for the global experiential industry. The app was launched at the Event Marketing Summit in Chicago.

Initially released for Apple iOS devices, EM Mobile is a new kind of content-rich app designed to be a daily tool in the marketer’s arsenal, the companies say. EM Mobile brings brand leaders real-time updates on the latest best practices, case studies and general coverage of the event industry, all created and fed by Event Marketer magazine.

EM Mobile gives marketers around the world instant access to trends, insights and best practices on how consumer and business-to-business brands are engaging their audiences and driving deeper relationships using events and experiential marketing. For EM Mobile, JUXT created a totally unique and innovative user experience to provide readers with an elegant, seamless way to explore and engage with content, enable advanced customization, and foster easy, single-touch social sharing of articles, photos and videos.

EM Mobile is initially launching on a wide range of iOS devices, including the iPhone, iPad and iPad Mini. Some of the advanced user experience and technology elements include:

 Innovative “blinds” navigation makes finding and experiencing articles, videos and photos a snap
 Real-time updates provide content 24/7
 Customization allows users to receive specific types of articles and content feeds
 Push notification alerts users to new relevant content immediately
 Integration with all major social platforms enables instant sharing and commentary

G2Market Inside Scoop: Given the strong trends toward mobility in the content marketing arena, it was only a matter of time before content marketers themselves would find an “app for that”. Beyond that, this is yet another sign that the digital mobile content revolution is alive, well and embracing mobility. Bill Fleig, VP Client Services at JUXT, put it well: “With digital these days, it’s important to provide an experience that is new and fresh in order to differentiate one’s offering. But that unique experience can never come at the expense of clarity and graceful use. Bringing content and data to life requires a precise balance of beauty and practicality. We think the app nails it.”

(The EM Mobile app is available as a free download to phone and tablet devices from Apple’s App Store via this link – http://bit.ly/100m8Lp or by searching for “EM Mobile” within iTunes.


- Jack Bradman
Sr. Client Partner, G2Market