Beyond Content Marketing: The Consultative Engagement Imperative for High Tech

This is Part 1 of  our  “Anatomy of a Successful Consultative Content Campaign” series that explores the keys to designing and implementing a successful ongoing consultative content marketing initiative.  This report explores how content marketing, as traditionally implemented, is no longer a solid stand-alone strategy for high-tech marketers who target the enterprise market.  The report makes the case for developing a consultative content development strategy that can be implemented across different mediums – email newsletters, blogs, video, social media, white papers, etc.

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