Highlights from the CDW 2013 Network Optimization Conference in Atlanta, Georgia

 
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Worldwide Mobile Phone Market To Grow 7.3 Percent in 2013 Due to Strong Smartphone Demand

idc-logo1The worldwide mobile phone market is projected to grow 7.3 percent year-over-year in 2013, up from the nearly flat 1.2 percent growth experienced in 2012 and higher than the 5.8 percent originally forecast for 2013, due to the strong demand for smartphones across all geographies, which is forecast to cause smartphone shipments to surpass one billion units for the first time in a single year, according to a recent International Data Corporation (IDC) report. The Worldwide Quarterly Mobile Phone Tracker also expects the overall mobile phone market to grow faster than previously forecast due to strong gains in emerging markets and the sub-$200 smartphone segment causing a better than expected first half of the year.

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“Maximizing Business Intelligence in Today’s Mobile, Social and Big Data World” in Boston on 9/26

CIO-LogoIf you are going to be in Boston on September 26, please join Lane Cooper, Editorial Director of BizTechReports and Contributing Editor to CIO, Computerworld and Network World for an executive discussion on the rapidly evolving role of Big Data and Business Intelligence in today’s enterprise environment.

This is going to be a good one. Big Data and BI are fundamentally transforming the value proposition that IT can bring to the enterprise. It will increasingly determine who the winners and the losers are going to be in a market that depends not only on getting the best data first…but on having the best understanding of key trends to drive effective decision-making.

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Celebrus and Teradata Partnership Expanded To Include Real-Time Streaming Digital Big Data Feed to RTIM

TeradataCelebrus Technologies, a provider of tag-free multi-channel digital big data software, and Teradata, a provider of enterprise analytic technologies and services, recently expanded their partnership to include Celebrus’ new streaming digital big data feed for individual-level digital channel data to the Teradata Real-Time Interaction Manager (RTIM). The new service provides the RTIM with customer analytics data which marketers use to make real-time online marketing and advertising decisions and drive 1-2-1 website personalization. [Read more...]

Impact, Integrity and Integration Are Key in B2B Marketing Success

AN&V_logoFor B2B marketing success today, communication techniques with impact – like video and interactive demos – and sources with integrity – like social posts from colleagues – have grown in importance and effectiveness, according to a survey recently completed by BizTechReports.

In a recent  national survey of B2B buying habits, BizTechReports evaluated the influence of various forms of content in integrated marketing campaigns and social media. Here are some key findings:

• High-impact communication methods are working. While once relatively unimportant in the B2B marketing mix, video is now deemed “very influential” by 67% of B2B buyers during both the awareness and evaluation stages. Additionally, interactive demonstrations are now cited as “very influential” by more than 73% of buyers during these two stages. And, when testimonials and case studies are integrated into video and interactive demos, the communication’s effectiveness is further improved.

• In social media, the source’s integrity is key. Social media has grown in importance in B2B marketing, but not all social media content is created equal. 64% of B2B buyers stated that the most helpful social media content is “relevant posts from peers and colleagues,” followed by information on “new products and solutions” at 61%. “Promotional offers” were identified by 48%, and “corporate news” lags at 27%. B2B buyers also place more value on interactions with peers on community sites (cited as very influential by 72%) than interactions with peers in less-focused communities like LinkedIn, Twitter or Facebook (identified as very influential by 47%, 41% and 49% respectively).

• Multichannel integration and communication consistency are important. The B2B buyer research affirmed that a wide range of communications alternatives can be effective – including industry press, emails, webinars, direct mail, blogs, community sites, word-of-mouth, vendor directories, trade shows, web searches, banners and advertising. However, the reliability of the product itself and the reputation of the company behind the product are paramount. Marketers should make sure their product reliability and brand reputation are consistently reinforced through an integrated communications campaign that leverages channels that have proven effective in the past or are now proving effective for competitors.

G2Market Inside Scoop: While it’s not surprising that impact, integrity and multichannel integration are key elements of successful B2B marketing efforts, it bears repeating. While content marketing is on track to markedly shift the B2B marketing paradigm, it’s critically important to have a strategy that is well grounded not only in the hottest new tactics and technologies, but in how those exiting emerging approaches can enrich your brand’s image and ability to engage your target audience.

(For more information visit http://www.biztechreports.com).

The Majority of B2B Buyers Indicate Content Will Have Impact On Online Purchasing, Study Says

CMO CouncilThe majority of B2B buyers, at 87 percent, indicate that content will have an impact on their online purchasing, according to a recent The Chief Marketing Officer (CMO) Council and NetLine Corporation report. Additional findings from the study include:
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