Celebrus and Teradata Partnership Expanded To Include Real-Time Streaming Digital Big Data Feed to RTIM

TeradataCelebrus Technologies, a provider of tag-free multi-channel digital big data software, and Teradata, a provider of enterprise analytic technologies and services, recently expanded their partnership to include Celebrus’ new streaming digital big data feed for individual-level digital channel data to the Teradata Real-Time Interaction Manager (RTIM). The new service provides the RTIM with customer analytics data which marketers use to make real-time online marketing and advertising decisions and drive 1-2-1 website personalization. [Read more...]

The Majority of B2B Buyers Indicate Content Will Have Impact On Online Purchasing, Study Says

CMO CouncilThe majority of B2B buyers, at 87 percent, indicate that content will have an impact on their online purchasing, according to a recent The Chief Marketing Officer (CMO) Council and NetLine Corporation report. Additional findings from the study include:
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Video Use on the Rise in Content Marketing Campaigns, Uberflip Says

uberflip.gifIf you’ve been wondering how significantly video may be changing the content marketing mix, Uberflip’s latest video infographic offers up a few clues. Most notably, the content tracking and measurement firm’s recent research suggests dramatic growth in the way marketers use video in their content marketing campaigns.

Uberflip, which used data sources such as Vine, Instagram, Cisco, comScore and eMarketer to measure the video use by marketers discovered these key facts:

• Every month, 75 million people watch online videos in the US
• 87% of marketers use video for content marketing campaigns
• Video ad spending in the US is projected to grow to $6.3 billion by 2015
• Vine was downloaded 13 million times during its first week in the Apple app store

“As adoption of new platforms grows, marketers need to make sure that their video strategy covers them,” explains Jose Sanchez, Marketing Manager at Uberflip. “Video marketing doesn’t just involve creating a 30-second TV spot anymore. Marketers need to diversify their strategy and incorporate new channels.”

G2Market Inside Scoop: The role of video in content marketing activities is growing in size and scope as apps like Vine and Instagram engage business-to-consumer (B2C) and business-to-business audiences alike. This is a trend likely to gain momentum in a world increasingly driven by content consumption on mobile devices. The winning edge for marketers is to include a video component to content strategies now in time to gain experience with the medium and its impact on target audiences.

(For more information visit http://www.uberflip.com/).

Volacci Releases Newsletter Best Practices eBook, Offers Free Newsletter Evaluations

Marketing software company Volacci has released a new publication, “Newsletter Best Practices 2013: Email Marketing eBook.” The eBook is a collaborative effort highlighting email marketing best practices for newsletter design, development and implementation.
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Businesses Use New Tactics to Communicate with Prospective Customers and Clients

Email marketing is still the highest-converting sales channel online — and there are no signs saying that’s going to change. But email opt-in practices are shifting and businesses need to stay ahead of the curve, according to Copyblogger Media.

Savvy business owners are using “free paywalls” – in which prospects get access to a protected library of content using a chosen username and password – to boost opt-in rates and increase sales. This is the same concept that newspapers and magazines are using for paid subscriptions to their online content, but the idea here is lead generation and nurturing before the sale.
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