Gollan Outlines Six Purpose-Driven Ways for Entrepreneurs to Use Social Media

In his latest Tip Sheet, Business Coach Casey Gollan reveals a series of invaluable insights for entrepreneurs to use when it comes to communicating with their prospects and colleagues on social media.

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CMA Unveils Stellar Line-up for 2013 Summit

Save the date: the Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, November 27, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama’s 2012 re-election campaign.

The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world’s leading content marketing conference. Whether listening to some of the world’s top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.

The CMA has already confirmed the following speakers:
• Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola
• Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director, BlueState Digital
• Guy Dunn, Head of Content Marketing Division, The Economist
• Nick Cohen, Head of MediaCom Beyond Advertising, MediaCom
• Oliver Snoody, Head of Planning, Twitter
• Nikhil Shah, Co-founder, Mixcloud
• Ronojoy Dam, Creative Director, Vice

G2Market Inside Scoop: If you’re planning to be in, or near, London this fall, CMA’s Summit is worth catching. Case studies, panel discussions and presentations on the day will also cover:
Current thinking around content marketing strategy and planning, understanding customer trends and technology changes and the latest research into the industry, effective multi-platform content marketing campaigns, and how the field will develop over the next decade.

(For more information visit http://www.the-cma.com/).

Techweek LAUNCH Finalist Releases New Digital Content Solution

In an effort to meet a growing need among business owners to drive revenue online through content marketing, Chicago-based Tempesta Media has launched Content Quotes, a digital content creation, managed service for businesses.

The turnkey solution allows businesses to create, publish and syndicate original content for their specific needs, without the need to staff up an entire publishing department internally.

Customers choose a subscription level and define their content needs, Content Quotes does the rest. The advanced technology platform intelligently determines customers’ writing style, automatically vets over 6,000 registered writers, creating a targeted pool of expert writers, who meet the customers’ industry, experience, and quality requirements.

Unlike crowd-sourcing marketplaces, who merely aid companies in finding a writer, Content Quotes provides full solution. The company’s platform manages the entire content creation and deployment process, saving clients untold hours of internal management time and money.

CLO Inside Scoop: Tempesta Media’s launch of the Content Quotes is an example of the managed content services provider. Technology has been a game-changer for content marketing recently. Trends like this platform – or emergence of Quill, an AI program that can create “robot stories” – are likely to continue to evolve (and disrupt) the industry.

(For more information, contact Tempesta Media, LLC, www.TempestaMedia.com).

- Lane Cooper
Chief Content Strategist, G2Market

Shareablee and WorldNow Partner on Social Analytics and Competitive Intelligence for Local Media

Content solutions company WorldNow has inked a three-year professional services with Shareablee to provide social analytics to all local television, radio and newspapers in the United States. This 24/7 cloud-based social enterprise platform and leading provider of social performance insights, will enable WorldNow to provide more effective and efficient real-time analytics to local media companies, based on data.

Shareablee’s unique approach to analyzing the DNA of successful brand-created content is a perfect solution for local media organizations looking to drive higher engagement across their social communities. Shareablee currently works extensively across the media, entertainment, publishing, luxury retail and automotive verticals.

“Social is an extremely important metric that most are only scratching the surface on,” said Gary Gannaway, CEO of WorldNow. “Together with Shareablee, we will be providing our clients not just with raw data, but true insights and recommendations helping to set them apart from their competitors.”

“We see a huge opportunity for local media organizations to power their social presence based on the real-time behaviors of people in their own markets,” said Shareablee CEO Tania Yuki. WorldNow brings “a wealth of in depth insights, the personal touch and customization to really serve and meet each clients unique needs. Together, we are excited to drive real results and better optics and strategy as audience attention continues to fragment across new and existing social platforms.”

G2Market Inside Scoop: “All politics is local,” Tip O’Neill, former Speaker of the House of Representatives, famously said. That timeless nugget of wisdom is just as true in the burgeoning content marketing market. Whether “local” translates into geography or relates more to niche markets and target audiences, successfully engaging your audience with targeted content is an easier task with deep analytics.

- Lane Cooper
Chief Content Strategist, G2Market

CNW Launches New Content Marketing Solution

CNW announced has launched its new Access, Reach, Connect Engagement Platform (ARC) in Canada to provide marketing and public relations professionals an all-in-one display, distribution, and promotion tool for their content marketing efforts.

Marketing and public relations campaigns are becoming increasingly complex with lots of moving parts — including multimedia, content marketing, social media initiatives. The ARC was designed to bring all of those elements together into a single platform to deliver audience engagement in a new and interactive way.

ARC is based on the award-winning platform developed by PR Newswire, and is a customizable microsite that is optimized for multimedia and viral sharing. One of the distinguishing features of ARC is that content can be dynamically updated at any time to evolve with campaigns and it includes strategic media placement to provide guaranteed views from the right audience.

CNW has a long history of helping their clients generate audiences for their news. It’s a natural progression to now help clients increase audience engagement with their content. “Our goal has always been to offer our clients the most visibility for their news in the Canadian market. In pairing increased visibility with deep audience engagement, the ARC represents the next generation of that goal,” said Carolyn McGill, President and CEO at CNW.

G2Market Inside Scoop: While much is made of content marketing tips and tactics in the United States, the issue also is alive and well for businesses in Canada and elsewhere. An interesting component of the ARC platform lies in its ability to harmonize content marketing efforts with more traditional PR functions. The broader focus on audience engagement strategies increasingly blurs the lines that once kept marketing, PR and “editorial” efforts in silos – and at the end of the day that’s probably a good thing. That said, the onus is on companies to manage their multiple (and multimedia) messaging strategies effectively.

(For more information on ARC visit http://www.multivu.com/players/English/CNW0005-CNW-ARC-new-content-marketing-and-engagement-solution/.)