CMA Unveils Stellar Line-up for 2013 Summit

Save the date: the Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, November 27, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama’s 2012 re-election campaign.

The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world’s leading content marketing conference. Whether listening to some of the world’s top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.

The CMA has already confirmed the following speakers:
• Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola
• Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director, BlueState Digital
• Guy Dunn, Head of Content Marketing Division, The Economist
• Nick Cohen, Head of MediaCom Beyond Advertising, MediaCom
• Oliver Snoody, Head of Planning, Twitter
• Nikhil Shah, Co-founder, Mixcloud
• Ronojoy Dam, Creative Director, Vice

G2Market Inside Scoop: If you’re planning to be in, or near, London this fall, CMA’s Summit is worth catching. Case studies, panel discussions and presentations on the day will also cover:
Current thinking around content marketing strategy and planning, understanding customer trends and technology changes and the latest research into the industry, effective multi-platform content marketing campaigns, and how the field will develop over the next decade.

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