Thought Leadership

Thought Leadership Marketing for High-Tech Marketers  

When executing a content marketing strategy, you want to feel comfortable that your news, blogs, video and articles reflect the core values of your business while demonstrating expertise in solving your prospects’ business problem. The content provided by G2Market is crafted to your custom editorial action plan (EAP) – a document that you and our editorial director develop jointly to ensure your content engages with your target audience.

G2M works with technology providers to produce authoritative and credible:

  • Independent Field Surveys – that quantify the attitudes and intentions of technology decision-makers with regards to specific trends and developments.
  • White Papers – that provide insight and context on how organizations are responding to disruptive developments or emerging technologies.
  • Case Studies – that illustrate the impact that new technology-enabled business strategies have on specific organizations.
  • On-Demand Webcasts – that highlight the thought leadership of executives who are bringing innovative technologies to the market.
  • eNewsletters – that keep clients and prospects abreast of new offerings and solutions that can contribute to the achievement of mission-critical obejctives.
  • Executive Roundtables – that bring together senior decision makers who want to optimize their technology investments with innovative solutions providers.
  • Win/Loss Analysis – for post sales effort assessments in the wake of consultative content marketing initiatives.
  • Media and Thought Leadership Coaching – that prepare high-tech leadership teams to engage effectively with media, analysts, partners and prospects.

Our content strategy is designed to:

  • Generate high-quality leads as prospects and clients engage and register to download your branded content.
  • Engage with prospects and clients as they research the strategic, operational, financial and technical issues that will determine their solution requirements.
  • Demonstrate thought leadership on the issues and challenges that are driving demand for innovative business solutions.

Inbound Marketing | Alliance Marketing | Syndication Network

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