eMarketer: Web Development Top B2B Priority in 2013

According to eMarketer, a survey conducted by BtoB Magazine concludes that fewer than half of US business-to-business marketers plan to increase overall marketing budgets in 2013, however 70 percent of respondents plan to increase spending on web development this year.

Here are some of the other results from the study:

  •  67.2 percent of respondents will increase digital investment.
  •  62 percent indicated they would be spending more on email marketing.
  •  Web 2.0 technologies such as social media and video received less attention from respondents, however a more than half of them still plan to increase their budgets for both formats.
  •  Over one-third of respondents will be spending more on mobile this year.
  •  93 percent said they used their website for content marketing.
  •  65.4 percent said they used their website for social media.
  •  And an additional a study by Curata showed that 87 percent of B2B marketers used content marketing in 2012.

(For more information contact: eMarketer, 212-763-6010, www.emarketer.com.)