Gartner Releases Latest Magic Quadrant for Global Digital Marketing Agencies

On October 17, Gartner released its latest Magic Quadrant that focuses on front-office digital marketing agencies, listing SapientNitro, Razorfish and IBM Interactive as the Leaders. The report also highlights that the world’s largest digital marketing agencies are responding to demand from chief marketing officers (CMOs) who are eager to adopt the mobile and social opportunities that stem from a more robust data-driven environment.  While most agencies approach their engagements with CMOs with the goal  of helping them to rethink the future of marketing, most deals that leverage social, mobile and big data often represent one-off-style engagements, illustrating that marketing executives are still learning and experimenting. Full Report