Getting from Good to Great Marketing – A Marketing Nation Virtual Event Keynote

An excellent joint keynote address today by Sanjay Dholakia, Marketo’s CMO, and Lori Wizdo, Principal Analyst at Forrester.  The two discussed the evolving role of the CMO in a time when marketing channels are more complex and complicated that ever. And, the notion that the IT Buyer is becoming more sophisticated with purchasing decisions. At the backdrop, the need for “sales” to understand the right time to engage with a prospect during a campaign cycle. Pay close attention to the change that is occurring within the Marketing & Sales funnel. It can mean the difference between converting or losing a prospect. View Full Presentation