IBM Wins 2013 Digiday Award for Best Content Marketing Program

Skyword, a digital content production platform, March 13 announced that its client, IBM’s Midsize Insider, was awarded a 2013 Digiday Publishing Award for Best Content Marketing Program, in recognition for content marketing that both engages consumers and demonstrates real business results. The award was presented to IBM along with collaborators Digital Influence Group and Skyword at the Digiday Publishing Awards Gala in New York City.

“The competition for the Digiday Publishing Awards this year was tremendous, and the judges certainly had their work cut out for them in choosing the finalists and winners. Skyword, IBM and Digital Influence Group’s recognition was well deserved and the work has raised the bar when it comes to strategic content marketing programs. I applaud and congratulate all of our finalists and winners, as they had a particularly competitive year,” said Nick Friese, founder and CEO of Digiday.

Midsize Insider is a hub of expert information and analysis tailored for mid-sized business owners and IT decision-makers. The site has enabled IBM to build more meaningful relationships with current and prospective customers by offering a unique perspective on breaking news and evolving trends in information technology. With more than 60 freelance writers, journalists, analysts and bloggers with expertise across IBM’s business priorities such as cloud computing, business analytics, data security and virtualization, the site publishes daily educational content optimized for search and social.

“We are thrilled to be recognized by Digiday for our content marketing program,” said Leslie Reiser, IBM Digital Marketing Worldwide program director. “The ability to create compelling content is more important than ever, and to receive this accolade further validates our efforts—and honors the content strategy, writers, and technology that drive this program forward every day.”

Skyword recruited technology news writers for IBM’s Midsize Insider program from registered freelance writers on the company’s writer network. The writers create all their articles for Midsize Insider on the Skyword Platform to help IBM streamline and automate the critical steps in the content creation and publishing process.

“We are excited to see IBM receive this well-deserved award,” said Tom Gerace, Skyword founder and CEO. “Midsize Insider is a great example of the way companies can build community—and competitive advantage—through relevant, shareable and thoughtful content.”

G2Market’s Inside Scoop: Awards are great, but results win the day. Kudos to IBM for not trying to reinvent the wheel by fulfilling all its content marketing needs in house. The strategy of commissioning professional technology writers to create content across all IBM’s business priorities is a coup for the company and a model for future strategic B2B content marketing initiatives.

(For additional information contact: Skyword, 855 759-9673,

- Susan Aluise
Sr. Editor, G2Market