Informly Brings Content Marketing Analytics to Small Business

Australia-based Informly has recently launched its Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how customers’ websites were performing has been a big feature request, founder Dan Norris explains.

“A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn’t really give them the actionable information they need. For example they are trying to build and engage an audience but Analytics doesn’t tell them who their audience is. Informly tells them exactly who is converting on their site, what content they consumed and lists their site, klout score and social profiles to enable them to connect further.”

In addition to the people-tracking features, Informly connects to customers’ blogs, brings in all of their posts and shows key stats from each one such as views, tweets, likes, backlinks, conversions and more. Customer can sort by any of these metrics to find the posts which are having the most impact.

G2Market Inside Scoop: Small businesses traditionally have viewed onsite analytics as unaffordable, but hosted services like Informly’s $19/month entry-level pricing are becoming game changers. If content marketers and bloggers can get their onsite stats right alongside other charts like financial metrics, rank tracking and more, they can optimize their efforts.

(For more information or a free three-week trial visit http://inform.ly/)

- Susan Aluise
Sr. Editor, G2Market