Marketing.AI and Chute Team to Help Brands Manage Photos in Content Marketing Workflow

Two key content marketing challenges are 1. how to coordinate the writing of content and 2. how to organize, collect and distribute photos. With the new integration of Chute’s MediaChooser into Marketing.AI’s Content Marketing Workflow Software, marketers can now manage their writing and visual workflow together in one convenient online system.

While over 50% of B2B and B2C marketers plan to increase their content marketing expenditures during the next 12 months, a wide variety of hot, new techniques are creating additional challenges. With a plethora of tools and strategies available, marketers are finding themselves scrambling for ways to structure a predictable and efficient workflow that drives results.

The key to blog success is regularly updated, relevant and interesting content. And blog posts with images are consistently shown to have a much higher impact than similar content without images. The same holds true for articles and pages on the main website.

Adding the wrong images however can also have negative consequences. For example, if a corporate blogger puts an image on their post or article that is copyrighted, they are liable to receive a claim notice from an image copyrighter such as Getty that can be very expensive. Therefore a key challenge for content marketers is finding, collecting and managing a steady stream of visual content to use in their marketing content.

Chute helps marketers build libraries of photo content they can use in their content with tools they use today such as Facebook, Flickr, Instagram, and Picasa and have them automatically available in their Content Planning, Production, and Promotion workflows. Now, customers of Marketing.AI will be able to simply click an integrated Chute icon and instantly retrieve all the photos in their accounts and embed them in their blog posts and website pages — without leaving the publishing editor of Marketing.AI’s Editorial Calendar Software.

G2Market Inside Scoop: While marketers use typically between 12 to 16 tactics for content marketing, the foundation for most is a solid website with plenty of informational pages and articles, and powered by a regularly updated blog. And it goes without saying that using the right images in written content can substantially boost effectiveness. But there comes a point in the content marketing process where time is money – in other words, automating the content creation process pays off in increased effectiveness and timeliness. Tools that find ways to integrate workflows have the potential to be time savers and cash gainers as content marketing volumes rise.

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- Allison Johnson
Managing Partner, G2Market