Mashable Outlines 10 Ways Brands Will Win With Content Marketing in 2013

Corporate and B2B brands will join in the content marketing bonanza in 2013, according to a recent article in Mashable.

According to the story by Shafqat Islam B2B and corporate brands are investing millions of dollars into content-marketing campaigns that help generate leads, bolster their reputations as thought leaders and help inform and engage their customers. In 2013, he says, there will be 10 ways brands will use content marketing to win. Here are the first five:

1. Practice will be over: marketers will be under the gun to drive traffic, leads and sales through content marketing.
2. The microsite will die as social media and new technologies allow people to hyper-curate their web experiences.
3. Scale or fail: marketers must use technology to scale and sustain their content-marketing efforts.
4. Go big or go home. Marketers must fully commit to their content-marketing efforts.
5. People will judge a book by its cover – that means B2B marketers must deliver innovation in design and experience too.

(For more information contact: http://mashable.com/2011/05/09/connect-with-mashable/).