Media Coaching

Managing the Message to the Mission at G2Market, the bedrock principle behind all our coaching revolves around elevating the thought leadership profile of your executives. Our “Managing the Message to the Mission” methodology is about establishing immediate, consistent and sustainable differentiation as a communicator.  It provides executives with clear direction and focus on how to establish and retain control of conversations with key influencers. While we certainly present executives with the tips, tactics, and techniques necessary to avoid trouble or extricate themselves gracefully from inappropriate interactions, our goal is to equip executives with skills to take the initiative and exploit the benefits of positive communications.We take the messages and value propositions that your team wants to bring to market, and integrate them into a concept we call “The Ladder of Credibility”to position executives as informed industry experts.To that end we offer the following services:

Media Coaching
To prepare executives for interviews with:

  • Trade publications (InformationWeek, CIO magazine, ComputerWorld, etc.)
  • Business publications (BusinessWeek, Forbes, Fortune, Economist, etc.)
  • Consumer/Local publications (Newspapers, magazines, etc.)
  • Video/TV engagements.

Analyst Relations Briefing Coaching

  • To prepare executives for effective briefings withWall Street analysts (Goldman Sachs, Morgan Stanley, Merril Lynch, etc.)
  • Industry analysts (Gartner, IDC, Forrester, CurrentAnalysis, etc.)
  • Independent consultants

Presentation Coaching
To prepare executives for impactful presentations with audiences made up of:

  • Customers
  • Investors
  • Channel Partners
  • Employees
  • Local Communities

Panelist Participation Coaching

To prepare executives to perform effectively in panel discussions with other executives that may include:

  • Colleagues
  • Competitors
  • Clients
  • Channel Partners
  • Analysts
  • Regulators

Coaching cannot be canned! While we have very strong ideas about what it takes to be a successful communicator, each executive is unique.  Some are exuberant and charismatic.  Others project a quiet strength.  We have achieved success with each of these types and everything in between.One thing most executives share in common is the fact that they are very busy.  It is often difficult for them to commit to be at a certain place, at a certain time.Our live, face-to-face online coaching model provides executives with a convenient, very personal and customized experience that maps very specifically to the situations that are most relevant to your executives.

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Content Marketing | Inbound Marketing | Syndication Network

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