Newstex EBook Examines Trends in Mobile Industry and How It Affects Efforts To Deliver Content to Mobile Users


A new ebook, The Publisher’s Guide to Mobile and Tablet Development, recently released by Newstex, examines current trends in the mobile industry and how those trends affect publishers’ efforts to deliver content to mobile audiences.
“Whether you’re a B2B information service, a specialized newsletter, a news provider, or a consumer magazine,” said Barry Graubart, Content Matters LLC president and author of the ebook. “There are some fundamental things that will drive your strategy once you peel away the layers of hype that surround the mobile space. This ebook simplifies the process of developing a mobile and tablet strategy by providing context for the various decisions publishers need to make.”

The ebook is licensed under the Creative Commons Attribution License to make it available for free download and unlimited sharing. It includes tablet app case studies from PR Newswire and LexisNexis within 12 chapters, and covers subjects such as: mobile content business models, platforms and devices, the elements of a great app, marketing an app, measuring success, native apps, the mobile web, and Hybrid approaches.

G2Market Inside Track: Since content marketers must think of themselves as publishers these days, it’s critically important to master the art of maximizing the value of content across multiple channels. There’s a lot to be said for “stealing smart” – in this case, looking to lessons learned from those who already have fought (successfully) in the trenches of multi-channel publishing. A worthwhile read!

(For additional information contact: Newstex LLC, www.newstex.com.)

- Carl Cooper
G2Market