Shareablee and WorldNow Partner on Social Analytics and Competitive Intelligence for Local Media

Content solutions company WorldNow has inked a three-year professional services with Shareablee to provide social analytics to all local television, radio and newspapers in the United States. This 24/7 cloud-based social enterprise platform and leading provider of social performance insights, will enable WorldNow to provide more effective and efficient real-time analytics to local media companies, based on data.

Shareablee’s unique approach to analyzing the DNA of successful brand-created content is a perfect solution for local media organizations looking to drive higher engagement across their social communities. Shareablee currently works extensively across the media, entertainment, publishing, luxury retail and automotive verticals.

“Social is an extremely important metric that most are only scratching the surface on,” said Gary Gannaway, CEO of WorldNow. “Together with Shareablee, we will be providing our clients not just with raw data, but true insights and recommendations helping to set them apart from their competitors.”

“We see a huge opportunity for local media organizations to power their social presence based on the real-time behaviors of people in their own markets,” said Shareablee CEO Tania Yuki. WorldNow brings “a wealth of in depth insights, the personal touch and customization to really serve and meet each clients unique needs. Together, we are excited to drive real results and better optics and strategy as audience attention continues to fragment across new and existing social platforms.”

G2Market Inside Scoop: “All politics is local,” Tip O’Neill, former Speaker of the House of Representatives, famously said. That timeless nugget of wisdom is just as true in the burgeoning content marketing market. Whether “local” translates into geography or relates more to niche markets and target audiences, successfully engaging your audience with targeted content is an easier task with deep analytics.

- Lane Cooper
Chief Content Strategist, G2Market