Celebrus and Teradata Partnership Expanded To Include Real-Time Streaming Digital Big Data Feed to RTIM

TeradataCelebrus Technologies, a provider of tag-free multi-channel digital big data software, and Teradata, a provider of enterprise analytic technologies and services, recently expanded their partnership to include Celebrus’ new streaming digital big data feed for individual-level digital channel data to the Teradata Real-Time Interaction Manager (RTIM). The new service provides the RTIM with customer analytics data which marketers use to make real-time online marketing and advertising decisions and drive 1-2-1 website personalization. [Read more...]