Think Webstore Advises on New SEO Trends that Drive Traffic and Companies’ Bottom Line

SEO trends move quickly, but forgetting the basics of SEO — or neglecting new SEO trends — will cost companies valuable web traffic, according to recent advice from Think Webstore, a multi-channel marketing and media company. There are three pillars that must be applied to increase website traffic: content, search engine optimization (SEO), and social media.

Important new SEO trends continually are being introduced and quality content is central to a higher page ranking. Successful page rankings are no longer dependent on link building — in fact, irrelevant links will actually hurt your ranking. It is more important than ever to reach out to the community to understand their interests, likes, and dislikes and to use that information to create quality content.

Think Webstore says that first and foremost, the reader should be at the heart of a new content-centric search ranking strategy, because high-quality content drives high-quality traffic, which in turn leads to new customers. This makes content, more than ever, critical to a successful SEO strategy.

Here are a few of the new SEO trends and Think Webstore’s advice on how to get the most out of them:

  • Social Media: Facebook and Twitter are well known, but your new best friend should be Google Plus. When it comes to optimizing a company’s website for search engines, Google Plus and SEO go hand in hand. Even Google reportedly looks closely at Google Plus, among others, for social signals when determining page rank.
  • Google Authorship: Google has encouraged people to associate themselves with the great content they produce. So far the SEO benefits are limited, your photo appears next to the search result. Customers are encouraged to click that link over the competition. Customers can click an author’s image to see more about the author, more of their content, and even follow them on Google Plus. The next big trend will be Author Rank.
  • Technical SEO: Start with Google’s own guide to SEO available as a PDF by searching, “guide to SEO”. There are also some very good, free tools like the WordPress SEO plug-in by Yoast, as well as some exceptional paid tools like the SEOmoz tool to help with technical SEO, as well as some very knowledgeable people on Google Plus who are happy to answer questions.

Think Webstore also offers some best practice tips to help companies maintain a content centric mindset:

  • Pick a great title.
  • Keep it interesting and engaging.
  • Supplement with images and video when possible.
  • Keep it simple.
  • Write about something that interests you.
  • Join Google Plus and learn how to use it.
  • Read “20 Tips to Get More People to Read Your Google Plus Posts”
  • Get involved with, and set up, Google Authorship. Here’s a guide: http://selnd.com/12bLHMO.
  • Interact with people: share great content, comment and engage.
  • Read the manual Google search, “guide to seo”.
  • Use quality tools like the WordPress SEO plug-in by Yoast.
  • Sign up for, and use, a free month trial from SEOmoz.
  • Ask the experts and follow their advice.

G2Market Inside Track: Thought you knew everything there was to know about SEO? Think again – there’s a whole New World to master. The days of “build it and they will come” web strategies are over –you have to create valuable (and continually fresh) content, drive traffic to your site and convert traffic into sales. Needless to say, that’s a tough task, “but when handled correctly and appropriately, the return on investment (ROI) on SEO can be measurable and significant” Think Webstore says.

(For additional information contact: Think Webstore, www.thinkwebstore.com.)

- Susan Aluise
Sr. Editor, G2Market