Use Physical Addresses Online to Drive Offline Transactions, Numero Uno Says

Numero Uno Web Solutions, a global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, has unveiled its top online tips for driving offline transactions. Despite having a search engine optimization (SEO) strategy in place, many small- and medium-sized businesses continue to struggle to effectively merge their online and offline presences.

Digital technology, and with it the explosive growth of mobile devices, has provided smaller businesses that operate a traditional brick-and-mortar store with a number of great opportunities to integrate their offline presence with their digital, or online, presence.

“Unfortunately, many small- and medium-sized businesses are failing to connect with potential in-store customers, because they are not taking full advantage of the proliferation of mobile devices and optimizing their online sites for local traffic,” says Andy Wu, business development manager at Numero Uno. “For example, only 63 percent of businesses include information about offline locations, contact details, and opening hours on their web sites.”

That means 37% of companies are missing a chance to direct customers to offline locations. As Wu explains, by including contact information about the traditional brick-and-mortar store, brands can push online visitors to engage with the brand offline. Adding local information can also help sites rank higher on local search engine results pages.

“According to econsultancy.com, as much as 40% of all mobile search queries are aimed locally, says Andy Wu, business development manager at Numero Uno Web Solutions. “By integrating both digital and physical experiences, smaller businesses can target on-the-go consumers looking to spend money,” Wu adds.

G2Market Inside Scoop: “All politics is local,” former House Speaker Tip O’Neill once said. That may be doubly true in the digital marketing arena. In today’s multichannel retail environment, businesses simply can’t afford the Chinese Wall between online and offline activity.

(For more information visit Numero Uno Web Solutions, http://www.numerounoweb.com/).

- Carl Cooper
G2Market