Video Use on the Rise in Content Marketing Campaigns, Uberflip Says

uberflip.gifIf you’ve been wondering how significantly video may be changing the content marketing mix, Uberflip’s latest video infographic offers up a few clues. Most notably, the content tracking and measurement firm’s recent research suggests dramatic growth in the way marketers use video in their content marketing campaigns.

Uberflip, which used data sources such as Vine, Instagram, Cisco, comScore and eMarketer to measure the video use by marketers discovered these key facts:

• Every month, 75 million people watch online videos in the US
• 87% of marketers use video for content marketing campaigns
• Video ad spending in the US is projected to grow to $6.3 billion by 2015
• Vine was downloaded 13 million times during its first week in the Apple app store

“As adoption of new platforms grows, marketers need to make sure that their video strategy covers them,” explains Jose Sanchez, Marketing Manager at Uberflip. “Video marketing doesn’t just involve creating a 30-second TV spot anymore. Marketers need to diversify their strategy and incorporate new channels.”

G2Market Inside Scoop: The role of video in content marketing activities is growing in size and scope as apps like Vine and Instagram engage business-to-consumer (B2C) and business-to-business audiences alike. This is a trend likely to gain momentum in a world increasingly driven by content consumption on mobile devices. The winning edge for marketers is to include a video component to content strategies now in time to gain experience with the medium and its impact on target audiences.

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